ZULA — TERMS & CONDITIONS OF SERVICE

 

Effective Date: July 10th, 2026 • Vancouver, British Columbia, Canada

PropTech Lead Intelligence Platform, Zula Command Centre, Data Analysis & Direct Mail Intelligence

Jurisdiction: Province of British Columbia and applicable federal laws of Canada Contact: matin@zulalead.com | zulalead.com | Vancouver, BC Governing Law: British Columbia law; disputes resolved by binding arbitration in Vancouver, BC

⚠️ IMPORTANT — READ BEFORE USING THE PLATFORM. These Terms contain critical provisions in Sections 3, 5, 6, 7, 8, 14, 15, and 16 that limit Zula's liability and place full legal responsibility for CASL compliance, DNCL compliance, PIPEDA/PIPA obligations, real estate board and MLS data rules, advertising compliance, and all subscriber outreach activities entirely on the Subscriber. By accessing the Platform you accept these Terms in full.

 

1. Definitions

The definitions from v2.0 are retained, with the following additions and amendments:

"Board Data" or "MLS Data" means any data, field, value, or record derived directly or indirectly from a multiple listing service operated by a real estate board (including the Real Estate Board of Greater Vancouver) or delivered to Zula under a data licence agreement with a board or its authorized distributor, including without limitation sold prices, days on market, listing status history (active, expired, terminated, withdrawn), listing remarks, and MLS identifiers.

"Public Record Data" means data derived from public and governmental sources including the LTSA, BC Assessment Authority, municipal open data registries (including City of Vancouver open data under the Open Government Licence – Vancouver), building permit databases, and court records.

"Direct Mail Program" means Zula's service through which physical mail pieces are prepared and dispatched to properties selected using Lead Intelligence, sent under the Subscriber's name, brokerage, and licence as described in Section 7.

"Campaign" means a single approved instance of the Direct Mail Program consisting of a defined recipient list, a defined creative, and a defined send window.

"Advertiser of Record" means the Subscriber, in whose name, brokerage identification, and licence every homeowner-facing mail piece is issued, and who bears the advertising obligations of a licensee under the Real Estate Services Act and BCFSA rules for that piece.

"Declared-Intent Lead" means a lead generated when a homeowner responds to a Campaign (including by scanning a QR code), receives a privacy notice, and provides express consent to be connected with the Subscriber.

"Suppression List" means Zula's platform-wide register of properties and individuals who have requested no further contact through any Zula-facilitated channel.

"Mail Credits" means prepaid or plan-included units applied against Direct Mail Program pieces.

"Territory" means the geographic service area registered to a Subscriber's account and confirmed by Zula in writing, where the Subscriber's plan includes territory exclusivity.

"Sensitive Circumstance" means any actual or inferred life event or status concerning a property or its occupants, including estate or probate status, family separation, foreclosure or financial distress, illness, and vacancy or occupancy status.

All other defined terms ("Zula", "Platform", "Services", "Subscriber", "Lead", "Lead Batch", "Command Centre", "Data Sources", "Third-Party Append", "CEM", "DNCL", "CASL", "PIPEDA", "BCFSA", "Intellectual Property", "User Data", "Partnership Agreement") retain their v2.0 meanings.

 

2. Acceptance of Terms & Eligibility

Sections 2.1 (Binding Agreement), 2.2 (Authority to Contract), and 2.4 (Updates to Terms) are retained from v2.0 without material change.

2.3 Eligibility Requirements (amended). To subscribe to any paid plan that includes Lead Batches, Lead Intelligence, or the Direct Mail Program, you must: (a) be at least 19 years of age; (b) hold a valid real estate licence issued by the BCFSA or the equivalent authority in your operating jurisdiction; (c) be in good standing with your applicable real estate board; (d) be engaged with a brokerage that permits your use of third-party prospecting tools; and (e) agree to use Lead Intelligence solely in connection with your lawfully conducted real estate practice. Zula may verify licence status and board standing at onboarding and at any time thereafter, including by querying public licensee registers, and may suspend or terminate access where eligibility cannot be confirmed. You must notify Zula within 5 business days if your licence is suspended, cancelled, made conditional, or transferred to a new brokerage.

2.5 Continuing Eligibility. Eligibility is a continuing condition of access. Any lapse in licensing or board standing automatically suspends your licence to use Lead Intelligence and the Direct Mail Program until standing is restored and verified.

 

3. Nature of the Services — Critical Limitations

Sections 3.1 through 3.7 are retained from v2.0 in full (data intelligence not marketing consent; predictive intelligence not guarantees; public record dependency; not a brokerage or compliance agency; direct mail intelligence; deliberate omission of personal contact information; no exclusive right to contact), with the following addition:

3.8 Derived Intelligence. Zula Scores, likelihood tiers, narratives, personas, timing windows, and all other analytical outputs are Zula's proprietary derived intelligence. Where such outputs are informed in part by Board Data, the outputs remain subject to Section 6. Zula's analytical outputs are statistical estimates for prospecting prioritization only and must not be represented to any homeowner, buyer, or third party as an appraisal, valuation, or opinion of value.

 

4. Lead Exclusivity & Territory

4.1 Residential Lead Exclusivity. Retained from v2.0: individual residential Lead Intelligence delivered to your Command Centre will not be simultaneously delivered to another Subscriber registered in the same Territory during the applicable Lead Batch period, subject to the v2.0 carve-outs (redelivery on continuing signal; area-level market intelligence; cancellation, Territory change, or exclusivity expiry).

4.2 Territory Exclusivity (plan-dependent). Where your plan expressly includes territory exclusivity (including the Founding Member offer), Zula will not enrol another paid lead-plan Subscriber whose registered primary Territory is the same as yours for the duration of your continuous paid subscription. Territory exclusivity: (a) applies to Zula's distribution only and is not a warranty of exclusive market access; (b) is conditional on your account remaining in good standing and genuinely active under Section 8; and (c) lapses immediately on cancellation, non-payment beyond the Section 10.4 cure period, or termination for cause. Territories are defined by neighbourhood boundaries confirmed in writing at enrolment; disputes over boundary interpretation are resolved by Zula acting reasonably.

4.3 Exclusivity Limitations. Retained from v2.0. Exclusivity is a data-distribution commitment only.

4.4 B2B, Commercial & Institutional Exception. Retained from v2.0.

 

5. Subscriber Compliance Obligations — Full Legal Responsibility

Sections 5.1 through 5.9 are retained from v2.0 in full (sole compliance responsibility; CASL; DNCL; PIPEDA & BC PIPA; BCFSA and board compliance; Third-Party Append responsibility; social platform terms; direct mail compliance; representations and warranties), with the following addition:

5.10 Sensitive Circumstances — Absolute Messaging Prohibition. Zula's scoring may be informed by signals that relate to Sensitive Circumstances. Zula deliberately does not disclose Sensitive Circumstances in Lead Intelligence, narratives, or any Platform output. You covenant that you will not, in any outreach, marketing, mail piece, conversation, or communication of any kind: (a) state, reference, imply, or allude to any Sensitive Circumstance concerning a property or its occupants, whether learned through the Platform, inferred from a score, or obtained from any other source in connection with a Zula-derived lead; (b) attempt to reverse-engineer, decompose, or otherwise determine which signals contributed to any score for the purpose of identifying a Sensitive Circumstance; or (c) represent to any person that Zula identified, disclosed, or targeted them on the basis of a Sensitive Circumstance. Breach of this Section 5.10 is a material breach permitting immediate termination under Section 12.3 and engages the indemnity in Section 16. This prohibition survives termination indefinitely.

 

6. MLS & Board-Licensed Data — NEW

⚠️ CRITICAL — Board Data carries licence conditions that bind you and your brokerage.

6.1 Nature of Board Data. Certain Platform features may display or be informed by Board Data made available to Zula under data licence agreements with real estate boards or their authorized distributors. Board Data remains the property of the originating board and is licensed, not sold. Your access to Board Data through the Platform is conditional on the continuing validity of Zula's data licences and on your compliance with this Section 6.

6.2 Agent-Only Display. All Board Data and all Platform elements marked "agent-only" (or similar) are licensed for your professional use inside the Platform only. You must not display, forward, print, screenshot, reproduce, or otherwise communicate Board Data — including sold prices, days on market, and listing status history — to any homeowner, consumer, prospective client who is not under a service agreement with you, or any other member of the public, whether in a mail piece, presentation, social media post, website, or conversation excerpt, except as independently permitted by your own brokerage's MLS participation rights and board rules.

6.3 No Export, Storage, or Replication. You must not export, download in bulk, scrape, systematically copy, or store Board Data outside the Platform, and must not incorporate Board Data into any external database, CRM, spreadsheet, mailing list, or product. Permitted use is on-screen professional reference within the Platform. This restriction implements the no-replication conditions of the underlying data licences and is not waivable by Zula.

6.4 Your Board Obligations Are Unaffected. Nothing in the Platform modifies, replaces, or reduces your own obligations under your brokerage's MLS participation agreement and your board's rules. Where the Platform and your board's rules conflict, the stricter restriction governs your conduct. You acknowledge that your brokerage, as the MLS participant, may bear responsibility for your data conduct, and you are responsible for ensuring your use of the Platform is consistent with your brokerage's policies.

6.5 Audit Cooperation. Real estate boards and data distributors hold contractual audit rights over data usage. You agree to cooperate promptly and fully with any data-usage audit conducted by Zula, a board, or a distributor, including providing reasonable access to records evidencing your handling of Board Data, within 10 business days of a written request.

6.6 Feature Modification for Licence Compliance. Zula may, at any time and without liability, modify, restrict, watermark, gate, or withdraw any feature or data field that displays or is derived from Board Data, where Zula determines in its sole discretion that such change is necessary or prudent to obtain, maintain, or comply with any board data licence, vendor approval, or display rule. Such changes do not constitute a material reduction of the Services and do not give rise to any refund, credit, or termination right beyond ordinary cancellation under Section 12.1.

6.7 Consequences of Board Data Misuse. Misuse of Board Data by you may result in suspension or termination of Zula's data feeds, harm to other Subscribers, and enforcement action by the originating board against you or your brokerage. Any misuse of Board Data is a material breach permitting immediate termination without refund and engages Section 16, including responsibility for losses caused to Zula by feed suspension or termination attributable to your conduct.

 

7. Direct Mail Program & Agent-Branded Campaigns — NEW

7.1 Structure — You Are the Advertiser of Record. Every homeowner-facing mail piece dispatched through the Direct Mail Program is issued in your name, under your brokerage identification, and under your licence. For every Campaign, you are the Advertiser of Record and the party conducting the solicitation for all purposes of the Real Estate Services Act, BCFSA rules, board solicitation rules, and advertising standards. Zula acts solely as a technology and fulfilment service provider preparing and dispatching materials on your instruction. Zula does not solicit real estate business from any homeowner on its own behalf.

7.2 Campaign Approval — Mandatory. No Campaign will be dispatched until you have reviewed and expressly approved, through the Platform's approval mechanism, both (a) the specific recipient list for that Campaign and (b) the specific creative for that Campaign. Your approval constitutes your instruction to dispatch and your confirmation that the Campaign complies with your obligations as a licensee. Zula maintains a record of each approval (approver identity, timestamp, list version, creative version) and you consent to that record being produced to a regulator, board, or your brokerage on lawful request.

7.3 Locked Compliance Elements. Mail templates contain locked elements — including your name as licensed, your brokerage identification, required disclaimers, and the data-source attribution — that cannot be edited or removed. You must not attempt to circumvent, obscure, or remove locked elements. Personalization is limited to the fields the template exposes.

7.4 Content Restrictions. Without limiting Section 5.8, no Campaign creative may: (a) state or imply any Sensitive Circumstance (Section 5.10); (b) display any Board Data (Section 6.2); (c) state or imply a numeric Zula Score or that the recipient was individually selected by a predictive score; (d) represent any estimate as an appraisal or guaranteed value; (e) assert a specific redevelopment entitlement or unit count as fact rather than as potential subject to municipal verification; or (f) contravene BCFSA advertising rules or your board's solicitation rules, including rules concerning properties currently listed with another brokerage. Zula may reject any creative that in its judgment breaches this Section, without liability.

7.5 Suppression List — Binding on All Subscribers. Where any homeowner or occupant communicates to Zula or to any Subscriber a request to receive no further contact through Zula-facilitated channels, the property is added to the Suppression List. You must promptly report any such request received by you. No Campaign will include a suppressed property, and you must not use Lead Intelligence to contact a suppressed property through any channel. Suppression requests are honoured platform-wide and survive your subscription.

7.6 Declared-Intent Leads — Consent Scope. When a homeowner becomes a Declared-Intent Lead, their consent is limited to the scope presented in the privacy notice at the point of collection (typically: delivery of the requested report and connection with the named Subscriber). You must: (a) use the Declared-Intent Lead's personal information only within that scope; (b) honour any withdrawal of consent immediately; (c) not transfer, sell, or share the Declared-Intent Lead with any other person, team member not named in the consent, or brokerage; and (d) maintain your own compliance with PIPEDA/PIPA as the organization accountable for your subsequent client relationship. Zula retains the consent record (timestamp, notice version, scope) and will produce it to you or a regulator on lawful request.

7.7 Mail Credits & Billing. Direct Mail Program usage is billed as flat per-piece charges or through Mail Credits included in or added to your plan. Mail Credits: are consumed on Campaign dispatch; expire 12 months after issuance; are non-refundable and non-transferable; and have no cash value. No component of Direct Mail Program pricing is, or will ever be, contingent on any listing, transaction, or commission outcome.

7.8 Roles for Privacy Purposes. For each Campaign, as between you and Zula: you are the organization responsible for the decision to conduct the solicitation and for the client relationship arising from any response; Zula is a service provider processing information to prepare and dispatch the Campaign on your documented instruction and to operate the consent gate. Each party is responsible for its own obligations under PIPEDA and BC PIPA in those roles. A data-processing schedule reflecting this allocation forms part of these Terms once published and applies to all Campaigns.

 

8. Genuine Use & Account Integrity — NEW

8.1 Single Licensee Per Account. Each Subscriber account is personal to one named licensee. Credentials must not be shared. Team access requires a plan with designated seats, each tied to a named, verified licensee.

8.2 No Circumvention of Exclusivity. You must not use multiple accounts, pooled accounts, nominee subscribers, alternating subscriptions, or coordinated arrangements with other licensees to obtain lead coverage or territory rights beyond what your plan provides, to hold a Territory you do not genuinely service, or to obtain Lead Intelligence for the benefit of a non-subscriber.

8.3 Genuine Professional Use. Lead Intelligence is licensed to you for your own active prospecting. Indicators of non-genuine use — including bulk export patterns, systematic downloading inconsistent with individual prospecting, forwarding of Lead Intelligence outside the Platform, delivery of leads to non-subscribers, or account activity inconsistent with a single licensee — may result in suspension pending investigation. Sustained account dormancy on a territory-exclusive plan (no material Platform activity for 60 consecutive days without arrangement) permits Zula to convert the plan to a non-exclusive equivalent on 14 days' written notice.

8.4 Fingerprinting & Monitoring. You acknowledge that Lead Batches and generated reports may contain technical identifiers enabling Zula to trace redistributed copies to the originating account, and that Zula monitors usage patterns for the purposes described in this Section 8. Detection of Lead Intelligence originating from your account in the possession of any unauthorized third party is prima facie evidence of breach of Sections 7.2 (v2.0 Acceptable Use) and 8.3.

8.5 No Resale or Brokering. You must not resell, rent, license, broker, or exchange Lead Intelligence, Declared-Intent Leads, or any Platform output, in whole or in part, for any consideration. Leads are inputs to your own practice, not inventory.

 

9. Subscriptions, Plans & Billing

9.1 Subscription Plans (updated June 2026). Subject to availability, eligibility, and Section 9.5:

• Starter Plan — $225/month. Full platform access plus 20 qualified residential Lead Intelligence records per month. Residential lead exclusivity per Section 4.1.

• Premium Plan — $429/month. Full platform access plus 50 qualified residential Lead Intelligence records per month, Zula Pulse access, and priority Exclusive Drop access.

• VIP Plan — $1,289/month. Premium entitlements plus the concierge inclusions described at enrolment. VIP inclusions are subject to scheduling and availability and are not lead-volume commitments beyond the Premium entitlement.

9.2 Minimum Commitment. All paid plans carry a 3-month minimum commitment from first payment. Cancellation within the minimum term takes effect at the end of the third paid month; fees for the balance of the minimum term remain payable.

9.3 Billing & Payment; 9.4 Failed Payments; 9.5 Price Changes. Retained from v2.0 Sections 6.3–6.5 without material change (monthly CAD billing via third-party processor; three retries over 7 days then suspension; 30 days' notice of price changes).

9.6 Add-Ons & Referral Program. Additional Lead Batches, Exclusive Drop upgrades, and Mail Credits are available as published in-Platform. Referral credits per v2.0 (one free month per successful referral after the referred Subscriber's first full paid month; non-transferable; no cash value). All add-on pricing is flat-fee; no add-on is priced per transaction, per listing, or per commission.

 

10. Acceptable Use Policy

Retained from v2.0 Sections 7.1–7.2 in full, with the following additions to the prohibited-activities list: exporting, storing, or replicating Board Data outside the Platform (Section 6.3); circumventing locked compliance elements in mail templates (Section 7.3); contacting any property on the Suppression List through any channel (Section 7.5); and any conduct described in Section 8 as non-genuine use.

 

11. Intellectual Property

Retained from v2.0 Sections 8.1–8.4 (Zula ownership; limited subscriber licence; User Data licence; feedback), with one addition:

11.5 Derived Outputs. Zula Scores, narratives, personas, and other analytical outputs are Zula Intellectual Property notwithstanding that licensed or public inputs informed their computation. Your licence to use such outputs is limited to your own prospecting within the Platform and does not include any right to republish outputs as data products, benchmarks, or valuations.

 

12. Privacy & Data Protection

Retained from v2.0 Sections 9.1–9.4 (Privacy Policy incorporation; Zula's PIPEDA compliance; security), with Section 9.3 replaced as follows:

12.3 Roles. For Lead Intelligence generally, and for each Campaign specifically, the parties' privacy roles are as set out in Section 7.8. When you contact or prospect any individual using Lead Intelligence, you are the organization accountable under PIPEDA and BC PIPA for that contact and for the resulting relationship, including lawful basis, consent management, access requests, and breach notification concerning information in your custody. Zula is accountable for personal information in its own custody and for operating the consent gate as described in the Privacy Policy. Zula has no liability for your obligations in your role.

12.4 Retention. Zula retains Campaign records, approval records, and consent records for the period stated in the Privacy Policy, and retains stimulus-response data concerning Campaigns in aggregated or de-identified form for product improvement.

 

13. Cancellation & Termination

Retained from v2.0 Sections 10.1–10.4 (subscriber cancellation; minimum-term early-termination fees now per Section 9.2; termination for cause; effect of termination), with one addition:

13.5 Data-Licence Suspension. Zula may suspend affected features immediately, without liability and without triggering any refund, where a board, distributor, or regulator requires suspension of data delivery, or where Zula reasonably determines suspension is necessary to preserve a data licence. Zula will restore features when the underlying condition is resolved.

 

14. Disclaimer of Warranties

Retained from v2.0 Section 11 in full, with one addition to the disclaimed list: any warranty that Board Data or Board-Data-derived features will remain available for any period, or that board licence terms will not change.

 

15. Limitation of Liability

Retained from v2.0 Section 12 in full (liability cap at the lesser of three months' fees or CAD $1,000; exclusion of consequential damages; specific exclusions; essential basis), with the specific-exclusions list extended to include: any suspension, modification, or withdrawal of Board-Data-derived features under Sections 6.6 or 13.5; and any consequence of your breach of the Suppression List, consent-scope, or Sensitive-Circumstances obligations.

 

16. Indemnification

Retained from v2.0 Section 13 in full, with the indemnified matters extended to include:

• Your breach of Section 5.10 (Sensitive Circumstances), Section 6 (Board Data), Section 7 (Direct Mail Program obligations, including dispatch of a Campaign you approved), or Section 8 (Genuine Use).

• Any claim, audit finding, enforcement action, or licence consequence brought by a real estate board, MLS operator, or data distributor arising from your handling of Board Data, including Zula's direct losses, costs, and reasonable mitigation expenses where your conduct causes or materially contributes to suspension or termination of a Zula data feed.

• Any privacy complaint or claim arising from your use of a Declared-Intent Lead outside its consent scope or your contact of a suppressed property.

 

17. Dispute Resolution & Governing Law

Retained from v2.0 Section 14 in full (BC governing law; mandatory 30-day informal resolution; binding arbitration in Vancouver under the Arbitration Act (BC); class-action waiver; emergency injunctive relief).

 

18. Partnerships & Data Arrangements

18.1 Separate Partnership Agreements. Retained from v2.0 Section 15.1.

18.2 Fee Structures — Flat Fees Only. (Replaces v2.0 Section 15.2 in its entirety.) All compensation payable to or by Zula under any partnership, referral, or data arrangement shall be structured exclusively as flat subscription fees, flat licensing fees, flat per-unit service fees, or other consideration that is not contingent on, calculated by reference to, or payable upon any real estate transaction, listing, or commission. Zula does not pay or receive transaction-based compensation, does not accept referral fees calculated on commissions, and does not participate in commission splits. Any provision of a Partnership Agreement inconsistent with this Section 18.2 is void as between the parties to these Terms.

18.3 Third-Party Data Sharing — No Unlawful Data. Retained from v2.0 Section 15.3.

 

19. General Provisions

Retained from v2.0 Section 16 in full (entire agreement; severability; no waiver; assignment; force majeure; notices; language; survival), with the survival list updated to include Sections 5.10, 6, 7.5, 7.6, 8.4, 8.5, 11, 12, 14, 15, 16, and 17.

 

20. Acknowledgement & Agreement

BY ACCESSING THE PLATFORM, CLICKING "I AGREE", OR SUBSCRIBING TO ANY PLAN, YOU CONFIRM THAT YOU HAVE READ, FULLY UNDERSTOOD, AND IRREVOCABLY AGREE TO BE BOUND BY THESE TERMS AND CONDITIONS IN THEIR ENTIRETY, INCLUDING ALL LIABILITY LIMITATIONS, INDEMNIFICATION OBLIGATIONS, DATA-LICENCE RESTRICTIONS, AND COMPLIANCE RESPONSIBILITIES.

Company: Zula Lead Intelligence Inc. Address: 939 Expo Blvd, Vancouver, V6Z 3G7, British Columbia, Canada Email: matin@zulalead.com | Website: zulalead.com Effective Date: July 10th, 2026

This document was prepared as a working legal framework for Zula Lead Intelligence Inc. It does not constitute legal advice. Zula strongly recommends review and execution by a qualified British Columbia lawyer with expertise in technology, privacy, and real estate law before commercial deployment or public posting. Counsel should specifically validate: the Section 15 liability cap; the Section 16 indemnity breadth (including the feed-loss recovery clause); the Section 17.4 class-action waiver; and the Section 6 provisions against the executed board data licence once vendor approval is obtained.